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Active Social

What's included

A planner that works like you'd expect. A co-pilot you'll actually talk to.

Plan it, approve it, and it goes out. Most people do a week of posts in under ten minutes.

Included

Planner, approvals, and a co-pilot on one plan

  • LinkedIn
  • Facebook Pages
  • Instagram
  • Google Business Profile
  • YouTube
  • TikTok
  • Pinterest
  • Threads

One brand per account.

Swipe sideways. Our column stays.

  • Included
  • Plan extra or limited
  • n/a Not in that product
What Active Social includes, beside typical 2026 list prices for Buffer, Hootsuite, Later, and Sprout Social. Filled checkbox means included. Gold bar means plan extra or limited. n/a means not a comparable feature. Competitor prices are directional. Check their sites before you buy. Buffer Team also has unlimited people — they still charge per channel.
Feature Active Social Buffer Hootsuite Later Sprout Social
Pay
How you pay Credits, not channels Per channel Per person Plan tiers Per person
People Unlimited Unlimited on Team Per login By plan Per login
Social accounts Unlimited on 8 networks Per channel Capped Bundled Capped
Credits 25k · 100k Co-Pilot · Command Center n/a n/a n/a n/a
If empty Pause. $10 = 10k n/a n/a n/a n/a
Price $49/mo Founding 50 ~$5–6 / channel ~$99 / person ~$25/mo ~$99 / person
Publishing
Calendar Draft, schedule, per-network Yes Yes Yes Yes
Recurring posts Edit series or one date Yes Yes Yes Yes
Templates Ready-made, you check Some Yes Yes Yes
Bulk / RSS / queue 90 posts · RSS · evergreen Some Some Some Some
Logo watermarks Per account · not video/RSS n/a n/a n/a n/a
Approvals
Team approval Included Team plan Higher plans Growth and up Professional and up
Guest approval Password link · no seat ~30 days Usually a seat Usually a seat Usually a seat Advanced plan
Before it publishes A person says yes Optional Optional Optional Optional
Co-pilot
Telegram, web, mobile All three Their app Their app Their app Their app
Brand voice Interview in your words In their app Add-on / higher Limited Higher plans
AI drafts you approve Human in the loop In their app Add-on / higher Limited Higher plans
Weekly what's working A short note In analytics In analytics In analytics In analytics

Typical published prices as of 2026. Check their sites before you buy. Buffer Team also has unlimited people — they still charge per channel.

Vs autopilot tools

They post without you. We don't. The co-pilot drafts. You still tap yes.

Vs agency calendars

Those are fine if social is a whole department. We're for people who still need to show up on LinkedIn this week.

Talk

Telegram, web, or your phone.

Plan

Calendar, repeats, templates, spreadsheets.

Approve

You, a teammate, or a guest with a link.

It posts

Then we tell you what's working.

The co-pilot

Talk to it. Then you approve.

It drafts. You keep the last word. Same flow in Telegram, the web, and on your phone.

Where you already are

Open Telegram. Or the web. Or your phone. You don't learn a new dashboard to stay visible.

Sounds like you

Train the voice once with an interview that uses your actual words.

Credits, not seats

You pay for drafting, not per login or per LinkedIn. Standard, Deep, or Pro. Empty credits pause posting — $10 adds 10,000.

Command Center is the higher plan — comments, AI messenger, CRM, and 100,000 credits. Co-Pilot already includes 25,000 and everything else on this page. See pricing.

The planner

Write once. Put it on the calendar.

The scheduling side — calendar, repeats, templates, and the rest.

Calendar

Write a draft. Pick a time. Or post now. If something fails, you'll see it.

Recurring posts

Same post, on a schedule you pick. Change the original, or just one date.

Templates

Start from a ready-made post. Check it. Then put it on the calendar.

Bulk upload

Drop in a spreadsheet instead of typing them one by one. Up to 90 posts.

Feeds and queues

New articles can become posts. A rotating queue keeps evergreen posts cycling.

Different words per network

Longer caption on LinkedIn. Different photo on Instagram. We'll size images when we can.

Your logo on the photos

Set a watermark once per connected account. Not on video. Not on posts that come in from an RSS feed.

Approvals

Someone looks. Then it goes out.

Nothing publishes until a person says yes.

Someone on your team

They already have a login. They approve, edit, or move the time. Then it lands on the calendar.

Someone outside

Send a password-protected link. They tap Approve. They never log in. You don't buy them a seat. The link dies after about 30 days — you can kill it sooner.

Limits

What you don't pay extra for

People

As many as you need

Add whoever needs a login. We don't charge per person.

Social accounts

Unlimited on our networks

One brand per Active Social account so the voice, logo, and approvals stay clean.

What you pay for

Credits

Co-Pilot 25,000 / Command Center 100,000. Not a fee per channel.

If credits run out

Posting pauses

Add more anytime. $10 = 10,000. No surprise invoice.

FAQ

Billing detail lives on Pricing FAQ.

Which networks can I post to?

LinkedIn, Facebook Pages, Instagram, Google Business Profile, YouTube, TikTok, Pinterest, and Threads. Connect them once and post where you already show up. We don't charge extra per network.

Why one brand per account?

You can connect as many profiles as the networks allow. Keep one brand per account so the voice, logo, and approvals don't mix.

Do I pay per channel or per person?

Neither. Add as many people as you need, and any channel we have. Charging per person or per channel is just upcharging, in our view. You pay for credits — that's the drafting the co-pilot can do — not a fee per LinkedIn or Instagram.

Can someone approve posts without an account?

Yes. Send a password-protected link. They can approve, reject, leave a note, or pick a new time. No login, so you don't buy them a seat. The link dies after about 30 days, or you can kill it sooner.

What is Command Center?

That's the plan for teams that also want help with comments, common DMs, and CRM — plus more credits. Co-Pilot already includes the planner and the co-pilot. Email support with subject “Command Center” if that's you.

Stay active, not captive.

Try it for 30 days. If you stay, Co-Pilot is $49 a month for as long as you keep the account — that's the Founding 50 deal.

Start free — 30 days